In a crowded market, the most successful brands aren’t the loudest – they’re the most authentic. This session explores how genuine storytelling transforms restaurant brands from ordinary to disruptive, capturing hearts, minds and, importantly, market share.

Featuring industry disruptors like Guzman Y Gomez, Soul Origin, Esca Group, and Red Rooster, we’ll uncover key storytelling elements – intelligence, intrigue, and ownability.

Whether you’re a single- or multi-site brand, gain actionable insights to define your North Star, build deep customer loyalty, and drive engagement. Harness storytelling to spark innovation, foster trust, and fuel long-term success.